Google Analytics in Action: Examples from Marketers

Posted by Ariel Dykes on August 8, 2017

As digital marketers, data analysis skills are essential and expected. The top tool is Google Analytics - a free web based analytics service that tracks and reports website traffic. It provides marketers with the tools to analyze and adjust marketing campaigns and website strategy. A successful campaign is more than just content, it’s about generating impressions, leads, and conversions. Marketers with an understanding of analytics can take their campaigns to the next level by understanding the data behind the campaign and determining the most successful strategy by adjusting pieces along the way. 

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Topics: Training, For Recent Grads

How These Marketers Conquered Data Visualization in Tableau in One Month

Posted by Sarah Davis on July 27, 2017

From AdWords to social media to ecommerce data, these digital marketing apprentices transformed raw data into concise and eye-opening visualizations and dashboards. They took this data a step further and added a layer of analysis using a top data science tool, Tableau. In any digital marketing role, reporting is essential and these digital marketers learned Tableau to enhance their data visualizations and analysis. 

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Topics: Training

Target Audience and Buyer Persona Research 101

Posted by Eric Scharf on July 25, 2017

Successful advertising and marketing campaigns use research-backed targeting to resonate with potential customers. They dedicate ample resources to discover the answers to their target audiences’ “why” and “how” questions. By fully understanding your buyer persona, or target audience, you can help campaigns reach the right audience and resonate with them. How do you get started with this research? Find out what research you’re missing, define business goals, and fill the gap!

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Topics: Training

How to Get Started with Data Science as a Marketer

Posted by Sarah Davis on July 18, 2017

More likely than not, a profound love of math and science isn’t the reason you’re pursuing a career in marketing. Rather, writing talent, creativity, critical thinking and interpersonal skills may have led you in the direction of marketing. But are these attributes alone enough for success in the field? Probably not. The field of digital marketing has transformed into a data and technology driven industry.

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Topics: Training

The Key Words to Earning Your Adwords Certification

Posted by Eric Scharf on July 11, 2017

When I graduated from college with a degree in advertising, I thought I knew everything needed to be successful in the digital world. However, I quickly discovered I was lacking the technical knowledge crucial to making it in this industry. While searching the internet, I luckily stumbled across the Digital Creative Institute apprenticeship program. After applying, I was encouraged to bolster my abilities and broaden my advertising foundation into digital by learning Google AdWords and other essential digital skills.

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Topics: Training

Ariel's Tips for the Google Analytics Exam

Posted by Ariel Dykes on July 6, 2017

First off, take a deep breath. I know the Google Analytics software can feel daunting and complicated, but it is a crucial stepping-stone to furthering your knowledge of the digital marketing realm. Having a Google Analytics certificate under your belt is an important part of landing a marketing job! After conquering the exam myself, I am here to share some tips to gaining this valuable certificate.

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Topics: For Recent Grads

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