The development of a marketing campaign can be a grueling process when considering all the parts that need to be incorporated in order for the method to be successful. Marketing a new product or service can be a scary thought being that there’s no initial guaranteed profit/results. Several hours can go into a developmental plan but the outcome can still end up being less than satisfactory. Scrum is a way that your marketing team can transform their work process to be more efficient and worthwhile.
Entering the working world? Thinking of making a career change? Do you need some experience or new skillsets to increase your marketability in the job hunt?
You’ve heard of creative storytelling - it comes in the form of movies, videos, books, and more. But what have you heard about creative storytelling for a business or company? You’ve probably seen it done, but haven’t heard much on how to do it with excellence. Well, we recently heard from someone who’s changing all of that. Storytelling for Entrepreneurs Founder, Lyn Graft, has been some of the world’s most iconic companies’ go-to guy when they want to tell their stories in an authentic way. Lyn has been recognized for his work across many prominent platforms.
Quick question: where do you get your business news? We're a little partial to the folks over at The American Genius. We recently had the chance to collaborate with them on an article about apprenticeships: their origin, recent successes, and advantages.
Paid reach is great, but we all know that organic reach is a whole lot better. Reviews are the best way to let your customers do the selling for you. Bazaarvoice is a company based in Austin, TX that helps the reviews of your product expand across platforms.
Business owners of small to medium sized businesses (SMBs) often ask how they to increase their annual sales, and many turn to their marketing teams for suggestions. But how can company executives know for certain that the advice given to them encompasses a big picture strategy versus just a small segment?
Topics: For Small or Medium Enterprises