Ariel's Tips for the Google Analytics Exam

Posted by Ariel Dykes on July 6, 2017

First off, take a deep breath. I know the Google Analytics software can feel daunting and complicated, but it is a crucial stepping-stone to furthering your knowledge of the digital marketing realm. Having a Google Analytics certificate under your belt is an important part of landing a marketing job! After conquering the exam myself, I am here to share some tips to gaining this valuable certificate.

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Topics: For Recent Grads

Scientist to Social Media Expert: An Apprentice Story

Posted by Robyn Savidge on May 30, 2017

Apprentice, Charlie Deese, was destined to pursue a career in the medical field. With a double major in Psychology and Medicine, Health, and Society from Vanderbilt University, Charlie felt science was the way to go. After a couple of years in the field, she decided something was missing. Here’s the story of a student once interested in the sciences and her journey to becoming a content marketing and social media guru before adopting an apprenticeship mindset.

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Topics: For Recent Grads

Community Learning: Why Being Connected Can Help You Achieve More

Posted by Robyn Savidge on May 16, 2017

“I know everything,” said no PCC expert, ever. The world of PPC and paid search is constantly evolving, and that means it’s crucial for marketing professionals to adopt a mindset based on continuous learning. What better way to do this than as a community of growth-oriented professionals working towards similar goals?

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Topics: For Recent Grads

Accelerate Your PPC Career - Webinar Recap

Posted by Brad Voeller on May 12, 2017

Webinar: “How to Accelerate Your PPC Career from Entry-Level to Manager”

Date: May 10, 2017

The three panelists shared their insights on what it takes to accelerate your paid search career and what separates the best from the rest. Check out the full recording or read the summary below!

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Topics: For Recent Grads

From Accounting to Digital Marketing: A Career Change Through Apprenticeship

Posted by Robyn Savidge on May 9, 2017

What percentage of college graduates end up with a career directly related to their major? According to The Washington Post, only 27 percent. Here’s the story of an Accounting major and her pathway to becoming an analytics guru in the world of digital marketing by adopting an apprenticeship mindset.

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Topics: For Recent Grads

Journey to SEO Career Success: An Apprentice Story

Posted by Robyn Savidge on May 2, 2017

How do you become an SEO expert when it’s not offered as a degree option in college and most entry level positions require 3+ years of experience? Christine Contreras showed us how it’s done by being a resilient self-starter and learning to code several languages on her own. Christine adopted an apprenticeship mentality focused on continuous, transformational learning through valuable hands on experience, which helped get her on the pathway to success as an SEO-focused marketer.

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Topics: For Recent Grads

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