Meet our New Partner MediaTech Ventures!

Posted by Brad Voeller on September 21, 2017

Looking to get more involved in the Austin and/or San Antonio tech community? We’re announcing the partnership of Digital Creative with MediaTech Ventures to facilitate the growth of Texas MediaTech ecosystems! Digital Creative CEO, Brad Voeller recently teamed up with Andrew from MediaTech Ventures to spread the word about the apprenticeship and other disruptive tech education models.

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From Discouraged Job Seeker to Experienced Digital Marketer

Posted by Ariel Dykes on September 19, 2017

When Amantha graduated college, she didn’t fully know what she wanted to do and struggled to find a meaningful job. She searched for jobs in the digital marketing space but wasn’t finding roles that aligned with her passion or her experience level.

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Topics: For Recent Grads

What is the Digital Marketing Apprenticeship?

Posted by Sarah Davis on August 24, 2017

The apprenticeship model is where you arrange life and work around learning. Learning - like sitting in a classroom all day being lectured? Not exactly. Apprenticeship is experiential where you’ll be learning through doing, taking action, and collaborating with other apprentices. 

Working + Learning + Coaching + Mentoring!

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Topics: For Recent Grads

Google Analytics in Action: Examples from Marketers

Posted by Ariel Dykes on August 8, 2017

As digital marketers, data analysis skills are essential and expected. The top tool is Google Analytics - a free web based analytics service that tracks and reports website traffic. It provides marketers with the tools to analyze and adjust marketing campaigns and website strategy. A successful campaign is more than just content, it’s about generating impressions, leads, and conversions. Marketers with an understanding of analytics can take their campaigns to the next level by understanding the data behind the campaign and determining the most successful strategy by adjusting pieces along the way. 

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Topics: Training, For Recent Grads

How These Marketers Conquered Data Visualization in Tableau in One Month

Posted by Sarah Davis on July 27, 2017

From AdWords to social media to ecommerce data, these digital marketing apprentices transformed raw data into concise and eye-opening visualizations and dashboards. They took this data a step further and added a layer of analysis using a top data science tool, Tableau. In any digital marketing role, reporting is essential and these digital marketers learned Tableau to enhance their data visualizations and analysis. 

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Topics: Training

Target Audience and Buyer Persona Research 101

Posted by Eric Scharf on July 25, 2017

Successful advertising and marketing campaigns use research-backed targeting to resonate with potential customers. They dedicate ample resources to discover the answers to their target audiences’ “why” and “how” questions. By fully understanding your buyer persona, or target audience, you can help campaigns reach the right audience and resonate with them. How do you get started with this research? Find out what research you’re missing, define business goals, and fill the gap!

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Topics: Training

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