How do you create a culture of learning at your company?

Posted by Brad Voeller on August 23, 2016

You want to develop an organization that can grow, change, and learn over the years. In fact, it's a necessity. How can you bring people together to help your business succeed in the long term? Through developing a learning organization that's responsive to its surrounding environment. One of the best ways to do this is through apprenticeship and continuously developing your employee’s skills. Let’s explore what apprenticeship is and how it helps you create the learning organization that you need for your business to succeed.

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Topics: For Small or Medium Enterprises

Why your marketing team needs more passionate explorers

Posted by Brad Voeller on August 16, 2016

Some people like to tread in others' footsteps. They want to know what to do and how to do it, and they're a stabilizing force at a company. These employees do their job competently and may have done it the same way for many years. Other employees come in like a whirlwind. They're driven to change things, both themselves and others - they’re your passionate explorers. While your business could play it safe with employees who maintain the status quo, you also need employees who love growth and change.

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Topics: For Small or Medium Enterprises

The DCI Apprentice Value - An Interview with Ryan Shutt, Apprentice Supervisor

Posted by Brad Voeller on June 28, 2016

We’ve heard from apprentice Samuel Mills on what it's like to be an apprentice and go through the training and mentoring. Now it’s time to hear from Sam’s manager, Ryan Shutt, on the experience as a client company and supervisor to an apprentice.

Sam started at Southwest Exteriors as as intern then worked his way to the full-time position of Internet Marketing Specialist and apprentice with DCI. Ryan meets with the DCI team quarterly to evaluate Sam’s learning objectives and evaluate his progress in the 12-month program.

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Topics: For Small or Medium Enterprises

Apprenticeships: The Secret to Creating a Culture of Learning

Posted by Brad Voeller on July 2, 2015

The global marketplace today is more competitive than ever before. Even the most successful businesses will struggle to thrive with new companies gaining momentum. In fact, according to an earlyinvesting.com article, the average life expectancy of a Fortune 500 company is only 15 years.

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Topics: For Small or Medium Enterprises

Why Every SME Needs a Hybrid Marketer

Posted by Brad Voeller on June 4, 2015

The buyer’s journey includes more and more digital touch points as technology 

advances.  SiriusDecisions discovered a staggering 67% of the B2B buyer’s journey now occurs online.

As a result, a strong digital strategy is essential to scale your business. But developing and implementing an inbound marketing strategy can be a challenge without the right talent.

Cue the in-house hybrid marketer.

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Topics: For Small or Medium Enterprises

Why Cultivating Your Marketing Talent Isn't Optional

Posted by Brad Voeller on May 21, 2015

Do you hire primarily based on a candidate’s skill set? Many small businesses are accustomed to hiring employees for skills they developed in school. It seems logical. However, traditional education hasn’t been able to keep up with the rapid acceleration of technology. This requires successful marketers (and potential new hires) to become continuous learners.

No longer is it effective to plug in employees with certain skills into static positions. Small businesses can instead gain a competitive advantage by hiring entry-level talent with the right dispositions and investing in the cultivation of their talent.

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Topics: For Small or Medium Enterprises

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